At a Glance

• In 2025, more first-time home buyers entered the market and about 60% used mortgage loan insurance.
• Renovation activity is growing, with 55% of homeowners doing renovations in the last 3 years.
• Websites are still the top source for mortgage information, but social media use has nearly doubled, with YouTube becoming more popular than Facebook.

2025 Housing Market Trends

Canada’s housing market is changing – from more first-time homebuyers to a stronger focus on eco-friendly living.

This year, there was an increase in first-time homebuyers. Most of them said they decided to buy because they were financially ready. They had saved up their down payment, qualified for a mortgage and felt prepared to become homeowners. On average, it took homebuyers 3.4 years to save for a down payment, compared to 4.2 years the previous year. Gifted money provided homebuyers with an average of about $80,000 to help them purchase a home.

Renovations are gaining momentum. Over half of mortgage consumers completed upgrades within the last 3 years and 75% plan to renovate in the next 5 years (excluding those who don’t know). Energy-efficient changes stand out due to high satisfaction levels (93%) and about 80% of homeowners reported saving money on energy bills.

Mortgage consumers are turning to new ways to gather information. While websites remain the top choice, social media usage has surged, nearly doubling compared to last year. YouTube has replaced Facebook as the most-used social platform for this purpose. Younger audiences and first-time homebuyers are leading this shift to explore digital channels for advice and insights.

https://www.cmhc-schl.gc.ca/blog/2025/a-fresh-look-at-canadas-mortgage-consumers