My Marketing... It's You.
Marketing is one of the biggest questions in commission referral businesses. What do you do? Advertise on the radio? TV? Mailers? Magazines? Maybe you do sponsored content on facebook or are real cutting edge and have an advertisement running on YouTube.
I've considered the radio but I'm the only person I know who listens to it and it is a bit out of my early career price range. TV has similar problems only I don't even watch that.
I've done a few mailers. They're comparably affordable and great for getting to a lot of houses but I expect all those houses are like myself, and any non mail goes straight to the recycling. I don't want to contribute to that much garbage.
I've done some facebook because of affordability and immediacy as I can track who's actually clicked, and I know people are on facebook.
What inspired this post though, was hearing about magazine adverts. To be in a certain real estate magazine, a realtor I know spends $15,000 for a one page advertisement once a year.... $15k... For paper...
As a realtor, he only needs a referral or two from the advertisement to have it pay for itself, and he believes it has been worthwhile. As a broker my numbers aren't quite that good, and even if I had it $15k seems absurd to me to spend on a single local advertisement. I can think of WAY better ways of spending $15k.
So I did.
Summer 2018 will have the first annual Carson Park Football Scholarship. Depending on how business goes this, my 2nd year in the industry, will dictate how much I'm able to give to how many graduates looking to play university level football.
So know that your referrals to me not only result in a kick back to your pocket, but directly provide an opportunity to someone who otherwise may not have had it.
I thank you for your referrals, and so do future recipients.
Apply Now and let me see how I can help you either plan for your first home, or save money on what you currently own.